May 2019 - COLETTE CONNOLLY NEW YORK-BASED FREELANCE COPYWRITER

Why a One-Size-Fits-All Marketing Approach Doesn’t Work

Getting someone’s attention back in the day wasn’t all that difficult, which is why a one-size-fits-all marketing approach was often the preferred way for businesses to market themselves. At the…

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The 6 Major Traffic Sources for Your Website
If you want to get more visitors and sales, you need to focus on increasing traffic from all traffic sources, not just one or two. Organic traffic, paid traffic, or any other type of traffic might make up most of your visitors. However, neglecting other potential traffic sources is just leaving money on the table. Here are the top six major traffic sources you should focus […]
Answering Customer Questions: A Key Marketing Strategy
Are your days filled with answering customer questions? Do you get text messages, emails, and other forms of communications with concerns from customers who are confused about a product you offer or may be unsure about how well your service will work for them? If so, you should be turning those queries into a long-term marketing strategy that churns out answers to all the […]
5 Ways to Enhance the Visibility of Your Business Online
Getting to the top of the Google search engine ranking results takes time, energy, and a lot of patience. Much of it includes the ability to use keywords that are applicable to your business and that others are looking for on a regular basis. Here are 5 ways you can enhance the visibility of your business online, which may help inch your listing closer to the top. Creating […]
5 Ways to Create a Thoughtful Content Marketing Strategy
Competing against larger, more well-known brands is a difficult hurdle for many small businesses to overcome. And while every industry has its own David and Goliath, there’s no reason why the smaller underdogs can’t have their own share of the sales pie. This post and page contain affiliate links and I may earn compensation when you click on the links at no additional cost […]
Building a Trusted Website that Customers Will Engage With
If you have a website, it’s likely that you created it to market your products or services and to essentially make money. But how do you get potential customers to actually come back to your site time and time again? Building a trusted website is the first step in that process. Here are some tips that will not only entice your prospective customers to return for more but […]