Have you ever noticed those beautifully crafted graphics that miraculously display information on a topic in a way that ordinary text just can’t do? Have you wondered how you might integrate them into your business? Let me show you how to boost your brand with infographics.
What Exactly Is an Infographic?
An infographic is a form of visual communication that is meant to capture the meaning of something. Infographics are particularly good at taking hard-to-understand information and making it more digestible and easier to understand.
They are also great as marketing tools because visually they are really appealing, and people generally love to share them. In essence, they are a tool that tells a story in a different way but can drive up traffic in ways that other marketing tools may not be able to.
There are generally three different ways that you can present information in an infographic. The first one is to show data that might otherwise be very dry in say a blog post or difficult to understand.
Think of a chart with a whole bunch of numbers. You may have trouble digesting content like that. However, when data is carefully created with the proper colors and design, it can more easily be found and understood.
Another way to present information in an infographic is through information design. This is a way to communicate a message that has fewer data and more concepts, like the one below comparing servings of vegetables and fruits.
Creating an editorial infographic is a marketing tool that is akin to a news article. One example might be an infographic that shows how flu spreads, with sources provided by doctors from a medical association. There’s no mention of a product or a company, which makes this purely an editorial infographic.
Tell a Story
If you’re going to the trouble of creating an infographic in the first place, it’s important to keep your readers engaged. That starts with a compelling headline and/or subheads. Ordering your content in a concise way is also important so that everything makes sense to the reader and takes them along on the storytelling process.
See this informative infographic from the American Heart Association that brings readers through an easy step-by-step guide on how to choose the right sneakers for their daily workout.
When and How to Use Infographics
Infographics can be integrated into your marketing in a variety of ways, including in blogs, on your social media feed, in your emails, media kits, and on your website.
For example, real estate companies have a multitude of facts available to them from the MLS database. A housing market report for your local area could include a snapshot of recent house prices, the number of new listings in the past month, how many homes went into contract over a two-month period, the median number of days a house stays on the market, and much, much more.
Creating infographics that engage your audience should be your primary goal. So, while information is key, remember to balance it out with visuals that catch the attention of the reader or person scrolling through his or her social media feed.
Tips for Creating a Great Infographic for Your Brand
Before deciding on an infographic, it’s important to know your audience and their specific needs. What are they most interested in and what problems are they experiencing? Knowing the answers to both will determine what kind of infographic you ultimately create. Will it be a how-to, a comparison, or a visual explanation of how one of your products work?
Once you have a number of topics in mind, be sure to think about the images, graphics, and colors that will best illustrate that topic.
Be sure, also, to add lots of value to your infographics. Despite the fact that you’ll be using fewer words doesn’t mean that you should skimp on facts. Statistics and pull-out quotes can really add to a powerful infographic.
If you don’t have the budget for a graphic designer and/or copywriter, not to worry. You can still do the leg work yourself using a number of tools like Canva, Easelly, Venngage, Piktochart, and Visme.
Let me know if you’ve created infographics for your business in the comments section below and always, feel free to sign up for my free e-newsletter.