While word-of-mouth referrals are fantastic for business and increasing brand awareness, there is a real danger that they can dry up pretty quickly.

With that in mind, it’s always good to have a few value-driven marketing tactics in mind.

One is the creation of an e-book or PDF checklist (less work than an e-book) that provides the reader with an example of your expertise.

Either digital publication can be placed on a special landing page and marketed separately from the other products or services that you sell. Take a look at these examples:

• “The Five Best Practices for Keeping your Wood Floors in Tip-Top Shape,”  from the flooring specialist
• “An Introduction to Flower Arranging,” from the flower shop owner
• “10 Common Questions About Maintaining Today’s Vehicles,” from the auto repair business and
• “10 Statistics for Better Decision Making,” from the career coach.

Bundling Services

Other marketing strategies to attracting new customers and increasing brand awareness include the bundling of several services together at a specially reduced price via a subscription model. You could assure your prospective clients (or current ones, too) that you’ll be adding new services to the subscription program if they agree to sign up on a monthly basis.

Instead of offering one set price, you could offer different pricing tiers to increase membership. If your business is new, you a free tier would be an attractive offer. If the customers who sign up for it are happy with the results, their testimonials should help sell the higher tiers.

MailChimp is a good example of this. Subscription to its “Forever Free Plan” gives customers with 2,000 subscribers or less access to most of its features. Beyond that, there is a fee. If your business has been growing as a result of using MailChimp, then you may not hesitate to pay the extra fee. The value you will gain far outweighs the additional expense you will incur.

While creating an e-book or PDF checklist might seem overwhelming, it doesn’t have to be. Think of it as a way of providing value for the reader. Whatever marketing strategy you choose, view the process as a way to raise awareness of your brand and in the end, you just might gain the additional clients you are hoping to attract.

What kinds of branding tactics have you used lately? Let me know in the comments.