In a 24/7 news cycle, it’s hard for anyone to gain the attention they are seeking. It doesn’t help that people’s attention spans are getting shorter and shorter, and in a world saturated with social media posts and dealing with finicky Facebook analytics, standing out among the crowd requires a lot more work these days.
Despite the difficulties, it would be unwise to turn away from social media altogether. Instead, it’s best to have a plan and to implement it with gusto.
Here are some strategies to think about as you navigate the online world.
- Social media guru Neil Patel suggests that businesses respond to their followers without hesitation. That might mean replying to a tweet, a Facebook comment or a reaction on Instagram right away. Being mindful in one’s responses is also important as it helps to build a solid brand.
- Know your audience before you post on your social media accounts. If you’ve got a travel website, it’s pointless to post cute cat pictures. Stick within your niche and your followers will continue to tune in.
- Be authentic and your brand will shine through. Try telling a story instead of packaging your products and services perfectly.
- Taking a visual approach with your social media strategy is a good idea given the popularity of YouTube and videos in general.
- Being helpful to followers even if it means they don’t buy from you right away will pay off in the long run. It shows you have a passion for what you do, that you care about people and that your concern for your clients, even prospective ones, trumps everything.
- Don’t fixate on the number of followers you have or even attaining more followers than your competitors. Businessman Gary Vaynerchuk, a social media influencer, cautions entrepreneurs from focusing too much on the numbers. They only matter, he says, if your audience actually cares and consumes your content. As Vaynerchuk adds, “Followers can be absolutely everything or absolutely nothing.”
- Be human. What I mean by this is be brave and share a behind-the-scenes look at your business. It doesn’t have to be perfect, but what business is perfect anyway?
Have you had success with social media marketing? Let me know in the comments below.